The company's initial philosophy centered on assisting restaurant operators in incorporating quality seafood into their menus and assist our customers in minimizing wastage costs, optimizing butchery expenses, and enhancing ordering and storage management for greater savings through services like butchery, customized packing, and comprehensive delivery within the Klang Valley area.

Over the years, the company grew from serving a few customers to more than 100 monthly, including Western, Chinese, and Japanese restaurants, hotels, and wholesalers.